The Proof Studio

The Proof Studio

Nothing grows revenue like actually knowing your customer. Weekly tactical advice on figuring out what your customers want, so you can build and sell more of it.

win entire communities - the node strategy

Jun 19, 2026

•

3 min read

win entire communities - the node strategy

why salon haircare brands ADD a middleman for better conversion

Lorel Sim
Lorel Sim
what does your customer eat for dinner on a Tuesday?

Jun 18, 2026

•

2 min read

what does your customer eat for dinner on a Tuesday?

the most useful thing you'll learn about a customer has nothing to do with your product

Lorel Sim
Lorel Sim
the danger of "we already know our customer"

Jun 17, 2026

•

2 min read

the danger of "we already know our customer"

why founders need to constantly re-evaluate customer lore

Lorel Sim
Lorel Sim